Flo Ziegfelds midway attraction isnt drawing flies.

Hows business, Ziggy? a rival taunts.

This winner of 3 Academy Awards including Best Picture provides the career-chronicling answer.

Florenz Ziegfeld Jr. s business was good (with Broadways legendary Follies and more), bad (including times the showman could scarcely rub two nickels together) and rarely lacking optimistic excess. The Great Ziegfeld casts William Powell at the head of a lustrous cast including real-life Ziegfeldians and Hollywood favourites (particularly Best Actress Oscar winner Luise Rainer).

Key creative personnel from Ziegfeld shows are on board.

And musical numbers (like A Pretty Girl Is like a Melody, which earned Seymour Felix the Best Dance Direction Oscar) meld Ziegfeld lavishness with cinematic pizazz.

Great? You Bet!